The footage was shot for somewhere else
Global brand film arrives cut for another market, in another landscape, with another season in the light. A desert road is not a forest road, and a regional audience can tell in the first second.
LUXURY AND AUTOMOTIVE
Films For Cars And Luxury Brands.
Campaign film for the people who market a car or a luxury brand in this region, built shot by shot rather than filmed, and delivered in the formats and languages the campaign actually runs in.
Who this is for
- Marketing teams at the regional licence holder or importer, who commission film for this region rather than receiving it from elsewhere
- Luxury, fashion and cosmetics brands running a regional campaign
- Anyone who needs the same story in more than one aspect ratio and more than one language
The job
Four Things That Go Wrong.
The car, the location and the date do not line up
A shoot needs the vehicle, the road, the permit and the crew in the same place on the same day. Any one of them slipping moves the campaign, and a launch date rarely moves with it.
Every placement wants a different shape
One campaign runs wide on a screen, upright on a phone and square in a feed. Deciding that at the end is what turns one film into three separate problems.
Continuity breaks across the sequence
The same vehicle, the same light and the same road have to hold from shot to shot. Continuity is the thing a viewer notices going wrong before anything else, and it is directed, not hoped for.
What gets delivered
- Colour graded masters with logo lock ups, in the aspect ratios and formats agreed at the brief stage
- English and German, with frame accurate lip sync so a campaign can run in more than one language rather than being recast and filmed again
- A directed shot sheet before a single frame is generated, so the sequence is designed rather than assembled
- Directed by the studio's creative director from first prompt to master delivery
The work
Films That Show This Kind Of Job.
These are the studio's own productions, made to show what the pipeline does. Each one is on the work page in full.
Canyon Run
A black car crosses the dunes, runs a rock canyon and jumps a ridge, with the pyramids behind it.
Cinematic Production
A special operations team lands by helicopter and moves through a desert town at dusk; the film ends on a black car in the dunes.
Last Light
Two men face off in a prison yard, then a fight breaks out in a crowded dining hall and guards take one of them away.
The Every Market Calculator sets published ranges for a traditional Dubai shoot against the published computing and dubbing cost of generating the film you describe, and shows the source of every figure it uses. Neither figure is the studio's price.
Open the calculatorCommon questions
Before You Enquire.
Can you make a film for a car that is not in the country yet?
That is the case this kind of production is built for. A shot is designed and generated rather than filmed, so the work does not wait on the vehicle, the location or a permit being available on one particular day.
How do you keep the same vehicle looking right across a sequence?
With reference material and a directed shot sheet agreed before any frame is generated, the same method the studio uses to hold a character steady across a full production. Continuity is a directing problem, and it is treated as one.
Which formats and languages can one campaign run in?
The aspect ratios and formats agreed at the brief stage, in English and German, with frame accurate lip sync. Format and language requirements are set at the start rather than discovered at delivery.
What does a film like this cost?
A project is priced from the brief and confirmed in writing before anything starts. Beforehand, without contacting anyone, the Every Market Calculator shows published shoot ranges against the computing cost of generating the film; neither figure is the studio's price.
Do you work with brands outside the UAE?
Yes. The studio is based at the DIFC Innovation Hub in Dubai and makes work for brands across MENA and Europe.
Tell Us About The Campaign.
The first conversation covers what the piece has to do: the audience, the message, where it runs, and in which formats and languages. Nothing is committed and nothing is quoted at that stage.
Cloud & AI Infrastructure
- MicrosoftAzure
- DIFCInnovation One
Named for what the studio runs on and where it is licensed. No partnership or endorsement is implied.