How long the finished piece is
Length drives the shot count, and the shot count drives everything behind it.
PRICING
How Pricing Works.
There is no rate card on this page, because a film is priced from what it has to do. This is what decides the number, and how you get to one.
What moves the number
Four Things Decide The Cost.
How many languages it ships in
Each language version is produced with frame accurate lip sync rather than recast and filmed again.
How many formats it ships in
A campaign that runs wide, upright and square is doing more than a campaign that runs in one shape. Format requirements are set at the brief stage.
Whether it has to be filmed for real
Some pieces need real locations and real people on camera. That is the question that decides whether a shoot can be replaced at all, and it changes the answer more than anything else on this list.
HOW ENGAGEMENTS WORK
Three Ways To Work With The Studio.
Every project runs through the same directed pipeline. What changes is the shape of the engagement: one film, one campaign system, or an ongoing engine. Pick the one nearest your brief and the first conversation settles the rest.
01
Hero film
One film for a launch or a milestone.
What it includes
- One directed film, from brief and treatment to the finished master
- Shot sheets agreed before a single frame is generated
- A colour graded master with logo lock up, in the formats agreed at the brief
- Versions reviewed side by side before anything is committed
Best fit: A product launch, an anniversary, an opening, a release, or the one film a brand needs this quarter.
02
Campaign system
One narrative, built for the formats, markets and languages agreed at the brief.
What it includes
- One story and one visual world, planned from the start for every place it runs
- Wide, upright and square masters from one concept, not a crop of the wide one
- English and German versions with frame accurate lip sync
- Cutdowns for social, broadcast and online advertising, as agreed at the brief
Best fit: A campaign that runs across more than one market, platform or language.
03
Content engine
An ongoing monthly engagement with a locked visual universe, an agreed cadence and reserved capacity.
What it includes
- A visual universe locked at the start: characters, worlds and look held with reference sheets across every piece
- An agreed number of films each month, planned as a series rather than one at a time
- Reserved production capacity, so a piece is not competing with a new brief for a slot
- A standing review rhythm with the creative director
Best fit: A brand or label that publishes every week and wants every piece to look like the same house made it.
No model carries a price. A project is priced from the brief and confirmed in writing before anything starts, whichever way in you choose.
Before you talk to anyone
The Every Market Calculator sets published ranges for a traditional Dubai shoot against the published computing and dubbing cost of generating the film you describe, in dirhams and in working days, and shows the source of every figure it uses. The computing figure leaves out the studio's own work and fee, so neither figure is the studio's price.
Open the calculatorHow a number is reached
- Send the project brief form or a short message. The first conversation covers what the piece has to do: the audience, the message, where it runs, and in which formats and languages.
- Nothing is committed and nothing is quoted at that stage.
- A project is priced from the brief and confirmed in writing before anything starts.
Common questions
About The Money.
Why is there no price list?
Because the four things above change the answer by more than a list could usefully cover. A thirty second piece in one language and one format and a campaign running in three formats and two languages are not the same job. A project is priced from the brief and confirmed in writing before anything starts.
Can I get an idea of the cost without contacting anyone?
Partly. The Every Market Calculator shows published shoot ranges against the computing cost of generating the film you describe, with the source of every figure. Neither is the studio's price; that comes from the brief.
When do I get an actual figure?
After the brief conversation. Nothing is quoted before it, because until the piece is described there is nothing to price.
Is the price confirmed in writing?
Yes. A project is priced from the brief and confirmed in writing before anything starts.
Does a second format or a second language cost more?
Both are among the four things that move the number, so they are set at the brief stage rather than discovered at delivery. What that comes to for your campaign is part of the written confirmation.
Cloud & AI Infrastructure
- MicrosoftAzure
- DIFCInnovation One
Named for what the studio runs on and where it is licensed. No partnership or endorsement is implied.