Directed, not generated
The brief comes first. A shot sheet is agreed before a single frame is generated, and each shot is directed for blocking, lensing and lighting, the way a director works on a set.
VSNRY Motion, DIFC
VSNRY Motion is an AI cinematic production studio at the DIFC Innovation Hub in Dubai, making commercials, music videos and brand films with generative video.
A commercial here starts with a brief and a shot sheet, not a prompt. Every shot is designed in writing, agreed with you, and then generated, so the spot is directed from first frame to last. Stephan Weygand, the studio's CEO and creative director, directs each one.
How a commercial is made here
The brief comes first. A shot sheet is agreed before a single frame is generated, and each shot is directed for blocking, lensing and lighting, the way a director works on a set.
Reference sheets fix a character's face, wardrobe and proportions once and apply them to every shot, so what a viewer sees in the first second still holds in the last.
One concept is mastered in 16:9, 9:16 and 1:1, each composed for its own frame rather than cropped from the wide one, in English and German.
A change of time of day, colour or language is another pass through the same pipeline, not a new shoot with a new crew and a new date.
How it works
You tell us what the commercial has to do: the audience, the message, where it runs, and in which formats and languages. Nothing is committed or quoted at this stage.
Every shot is designed in writing and agreed with you before a frame is generated. What is on the sheet is what gets made.
Each shot is built and versions are compared side by side, with the product and characters held steady by reference sheets.
Colour graded masters with logo lock ups, in the formats agreed at the brief, such as 16:9, 9:16 and 1:1.
The work
Each film below is a studio production made to show the pipeline, not client work. Both are on the work page in full, beside the concept commercials.
A black car crosses the dunes, runs a rock canyon and jumps a ridge, with the pyramids behind it.
A special operations team lands by helicopter and moves through a desert town at dusk; the film ends on a black car in the dunes.
VSNRY Motion does not publish a rate card; a film is priced from the brief and confirmed in writing. Before that, the Every Market Calculator sets published Dubai shoot ranges against the computing cost of generating your film, in dirhams and working days. Neither figure is the studio's price.
Open the video production cost calculatorCommon questions
Yes. VSNRY Motion makes commercials with generative video, directed shot by shot from a shot sheet agreed before a single frame is generated.
Every project is priced from the brief and confirmed in writing before anything starts. VSNRY Motion does not publish a rate card. The article on what AI video production costs in Dubai sets out the four things that decide it.
The shot sheet is agreed before a single frame is generated, so what is on the sheet is what gets made, and reference sheets hold each character's face, wardrobe and proportions steady from shot to shot.
Yes. One concept is mastered in 16:9, 9:16 and 1:1, each composed for its own frame rather than cropped from the wide master.
Yes, white label under the partner's name, under a signed non disclosure agreement.
Send the project brief, call or WhatsApp +971 55 916 0078, or write to enquiry@vsnry-motion.com. Stephan reads it and replies within 24 hours. Nothing is committed and nothing is quoted at that stage.
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